How Verrica Pharmaceuticals Streamlined Speaker Bureau Management with ZHM
Verrica Pharmaceuticals, the first U.S. healthcare company to launch a treatment for molluscum contagiosum in 2023, is a dermatology-focused pharmaceutical company that needed a streamlined solution to manage its Speaker Bureau events more efficiently.
Company profile
Verrica Pharmaceuticals
- Industry Dermatology pharmaceuticals
- Milestone First U.S. company to launch a treatment for molluscum contagiosum (2023)
- Programs Virtual and in-person speaker bureau events
- Systems Veeva, Salesforce and Concur
- ZHM solution Zvent.ai platform with white-glove event execution
- Compliance-ready Sunshine Act and Open Payments support from day one
- Connected systems Worked alongside Veeva, Salesforce and Concur
- End-to-end execution Virtual and in-person programs run by ZHM
- Room to grow Expanded into new U.S. territories without added complexity
Pain Points: Why Verrica Needed a Better Solution
Their goal was to improve event coordination, ensure compliance, boost operational efficiency, and support expansion into new U.S. territories. After evaluating multiple options, they chose ZHM for its turnkey approach, flexibility, speed, and ability to custom-build workflows that aligned seamlessly with their needs.
- Compliance Risk Exposure Without automated tracking and integrated reporting, maintaining audit-ready records required extensive manual oversight, raising the risk of regulatory non-compliance, fines, and reputational damage.
- Fragmented Systems & Manual Workarounds Disjointed platforms like Veeva, Salesforce, and Concur forced teams to manually bridge gaps, leading to inconsistent data, redundant tasks, and unreliable reporting.
- Labor-Intensive Event Execution Each Speaker Bureau event required hands-on coordination, increasing the risk of errors, miscommunication, and delays in execution.
- Operational Bottlenecks The lack of centralized communication between field teams, speakers, and HCPs created friction, delayed updates, and strained internal resources.
- Budget Visibility & Control Challenges Without structured tools to track and manage budgets in real-time, cost control became a reactive, manual process prone to oversight.
- Slow Onboarding & Deployment Competing solutions required multi-month onboarding, delaying program activation and slowing down commercial execution.
The ZHM Solution
ZHM delivered a fully integrated Speaker Bureau management model, combining its technology platform, Zvent.ai, with white-glove execution services tailored to Verrica’s needs.
Configured for Scalability & Custom Workflows
- Custom Platform Configuration: Zvent.ai was tailored to Verrica’s internal approval flows, speaker tiers, and reporting requirements, ensuring seamless alignment with business operations.
- Dynamic Territory & Roster Management: Enabled real-time updates to territories, sales rosters, and user roles, supporting geographic expansion with minimal disruption.
Integrated Across Systems for Operational Continuity
- Seamless Integration Support: ZHM worked alongside existing systems like Veeva, Concur, and Salesforce, reducing manual handoffs and enabling clean, consistent data flow.
- Centralized Compliance & Expense Tracking: All event and speaker-related data was captured and reconciled within a single platform, improving transparency and reducing reconciliation errors.
Compliance-Ready from Day One
- Compliance-Ready Infrastructure: Automated HCP spend tracking, audit trails, and reporting supported Sunshine Act and Open Payments compliance without added administrative burden.
- Audit-Ready Record Keeping: Every event and transaction was documented and stored in a format ready for internal audits and external reporting.
End-to-End Execution Support
- End-to-End Program Execution: ZHM managed every aspect of Speaker Bureau operations, from speaker contracting and venue logistics to HCP tracking and reconciliation, for both virtual and in-person events.
- Automated Event Execution: Scheduling, reminders, attendance tracking, and follow-ups were streamlined through the platform, reducing manual effort and ensuring consistency.
- Professional Event Management Support: ZHM’s execution team provided white-glove support, acting as an extension of Verrica’s commercial operations.
Real-Time Data & Communication Control
- Real-Time Data Accuracy: Centralized dashboards gave stakeholders up-to-date access to event statuses, budgets, and compliance metrics.
- End-to-End Communication & Budget Optimization: Structured workflows improved coordination between reps, speakers, and internal teams, ensuring timely updates and effective budget management.
The Impact
ZHM’s tailored solution helped Verrica Pharmaceuticals optimize its Speaker Bureau operations across every dimension: compliance, coordination and scale.
- Reduced Administrative Burden By outsourcing program logistics and leveraging automation, internal teams shifted focus from manual tasks to strategic initiatives, saving time and resources.
- Compliance Confidence Built-in tracking, audit trails, and automated reporting ensured every program met Sunshine Act and Open Payments requirements without delays or risk exposure.
- Enhanced Operational Efficiency A centralized platform and dedicated execution support eliminated coordination delays, improved communication between stakeholders, and accelerated program delivery.
- Increased HCP Engagement Structured event formats and improved speaker targeting drove higher participation, leading to more effective and impactful engagements.
- Scalable & Repeatable Execution Model With ZHM’s flexible, compliant framework, Verrica expanded its Speaker Bureau presence efficiently across new territories without adding internal complexity.
“The ZHM team is a great partner to manage our Speaker Bureau events. I researched and spoke to many companies and found their proposition not just the best value but arguably the most efficient. Thank you, ZHM!”
Tony Cavallo Vice President, Professional Relations, Verrica Pharmaceuticals
Run your speaker bureau with the team behind Verrica’s programs
For over two decades, ZHM has been the trusted partner for life sciences companies, helping them streamline operations, enhance compliance, and improve engagement. With Zvent.ai and expert event management services, ZHM continues to help life sciences companies optimize their speaker bureau events and drive measurable success.