Pain Points:

Why Verrica Needed a Better Solution

Pain Points:

Why Verrica Needed a Better Solution

Case Study:
How Verrica Pharmaceuticals Streamlined Speaker Bureau Management with ZHM

Verrica Pharmaceuticals, the first U.S. healthcare company to launch a treatment for molluscum contagiosum in 2023, is a dermatology-focused pharmaceutical company that needed a streamlined solution to manage its Speaker Bureau events more efficiently.

Their goal was to improve event coordination, ensure compliance, boost operational efficiency, and support expansion into new U.S. territories. After evaluating multiple options, they chose ZHM for its turnkey approach, flexibility, speed, and ability to custom-build workflows that aligned seamlessly with their needs.

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e and Virtual Speaker Bureau Management Programs
Pain Points:

Why Verrica Needed a Better Solution

1. Compliance Risk Exposure

Without automated tracking and integrated reporting, maintaining audit-ready records required extensive manual oversight raising the risk of regulatory non-compliance, fines, and reputational damage.

2. Fragmented Systems & Manual Workarounds

Disjointed platforms like Veeva, Salesforce, and Concur forced teams to manually bridge gaps leading to inconsistent data, redundant tasks, and unreliable reporting.

3. Labor-Intensive Event Execution

Each Speaker Bureau event required hands-on coordination, increasing the risk of errors, miscommunication, and delays in execution.

4. Operational Bottlenecks

The lack of centralized communication between field teams, speakers, and HCPs created friction, delayed updates, and strained internal resources.

5. Budget Visibility & Control Challenges

Without structured tools to track and manage budgets in real-time, cost control became a reactive, manual process prone to oversight.

6. Slow Onboarding & Deployment

Competing solutions required multi-month onboarding, delaying program activation and slowing down commercial execution.