Case Study:
How Verrica Pharmaceuticals Streamlined
Speaker Bureau Management with ZHM

Verrica Pharmaceuticals, the first U.S. healthcare company to launch a treatment for molluscum contagiosum in 2023, is a dermatology-focused pharmaceutical company that needed a streamlined solution to manage its Speaker Bureau events more efficiently.

Their goal was to improve event coordination, ensure compliance, boost operational efficiency, and support expansion into new U.S. territories. After evaluating multiple options, they chose ZHM for its turnkey approach, flexibility, speed, and ability to custom-build workflows that aligned seamlessly with their needs.

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Pain Points:

Why Verrica Needed a Better Solution

1. Compliance Risk Exposure

Without automated tracking and integrated reporting, maintaining audit-ready records required extensive manual oversight raising the risk of regulatory non-compliance, fines, and reputational damage.

2. Fragmented Systems & Manual Workarounds

Disjointed platforms like Veeva, Salesforce, and Concur forced teams to manually bridge gaps leading to inconsistent data, redundant tasks, and unreliable reporting.

3. Labor-Intensive Event Execution

Each Speaker Bureau event required hands-on coordination, increasing the risk of errors, miscommunication, and delays in execution.

4. Operational Bottlenecks

The lack of centralized communication between field teams, speakers, and HCPs created friction, delayed updates, and strained internal resources.

5. Budget Visibility & Control Challenges

Without structured tools to track and manage budgets in real-time, cost control became a reactive, manual process prone to oversight.

6. Slow Onboarding & Deployment

Competing solutions required multi-month onboarding, delaying program activation and slowing down commercial execution.

The ZHM Solution

1. Configured for Scalability & Custom Workflows

a. Custom Platform Configuration: Zvent.ai was tailored to Verrica’s internal approval flows, speaker tiers, and reporting requirements, ensuring seamless alignment with business operations.

b. Dynamic Territory & Roster Management: Enabled real-time updates to territories, sales rosters, and user roles supporting geographic expansion with minimal disruption.

2. Integrated Across Systems for Operational Continuity

a. Seamless Integration Support: ZHM worked alongside existing systems like Veeva, Concur, and Salesforce, reducing manual handoffs and enabling clean, consistent data flow.

Centralized Compliance & Expense Tracking: All event and speaker-related data was captured and reconciled within a single platform improving transparency and reducing reconciliation errors.

3. Compliance-Ready from Day One

a. Compliance-Ready Infrastructure: Automated HCP spend tracking, audit trails, and reporting supported Sunshine Act and Open Payments compliance without added administrative burden.

Audit-Ready Record Keeping: Every event and transaction was documented and stored in a format ready for internal audits and external reporting.

4. End-to-End Execution Support

a. End-to-End Program Execution: ZHM managed every aspect of Speaker Bureau operations from speaker contracting and venue logistics to HCP tracking and reconciliation for both virtual and in-person events.

b. Automated Event Execution: Scheduling, reminders, attendance tracking, and follow-ups were streamlined through the platform, reducing manual effort and ensuring consistency. Professional Event Management Support: ZHM’s execution team provided white-glove support, acting as an extension of Verrica’s commercial operations.

Speaker Bureau Management
The Impact

ZHM’s tailored solution helped Verrica Pharmaceuticals optimize its Speaker Bureau operations across every dimension, compliance, coordination, and scale.

1. Reduced Administrative Burden

By outsourcing program logistics and leveraging automation, internal teams shifted focus from manual tasks to strategic initiatives saving time and resources.

2. Compliance Confidence

Built-in tracking, audit trails, and automated reporting ensured every program met Sunshine Act and Open Payments requirements without delays or risk exposure.

3. Enhanced Operational Efficiency

A centralized platform and dedicated execution support eliminated coordination delays, improved communication between stakeholders, and accelerated program delivery.

4. Increased HCP Engagement

Structured event formats and improved speaker targeting drove higher participation, leading to more effective and impactful engagements.

5. Scalable & Repeatable Execution Model

With ZHM’s flexible, compliant framework, Verrica expanded its Speaker Bureau presence efficiently across new territories without adding internal complexity.

Testimonials

Tony Cavallo

Vice President, Professional Relations

“The ZHM team is a great partner to manage our Speaker Bureau events. I researched and spoke to many companies and found their proposition not just the best value but arguably the most efficient. Thank you, ZHM!”

Contact

Email: ray@zhmllc.com

Phone Number: +1 (973)760-5840

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    A Man
    Life Sciences Client

    Brand Manager

    The Zhm team was extremely capable, and their process was buttoned up. They kept us on track for launch by always being one step ahead of us. The team continues to have a proactive approach which has been invaluable to the success of our program. This is a key differentiator for Zhm over others in the industry.